Is Ello the End of Social Media as We Know Them?

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What Start-Ups and SME’s can learn from this new social network? What’s all the buzz about Ello?  Is this the anti-Facebook? It is a new social network that is growing very fast (30,000 new users per hour) with different values.  Ello has a strong ideology that is expressed through their manifesto that follows: “Your social network is owned by advertisers. Every post you share, every friend you make and every link you follow is tracked, recorded and converted into data. Advertisers buy your data so they can show you more ads. You are the product that’s bought and sold. We believe there is a better way. We believe in audacity. Continue Reading →

What Strat-Ups & SME’s Need Most – Differentiation

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Many times, when you run a Start-Up or a Small/Medium Enterprise, you are wondering what your business really needs in order to confront the competition and grow. You are asking yourself questions like: Do I need to invest more? Do I need more innovation? Do I need to lower down the costs? Should I increase the quality of products or services? Should I … (unlimited questions)? So, more or less the basic question is: What do you need most for your business (in order to have a sustainable competitive advantage)? Well, the answer is simple but sometimes it is complicated to follow: You need differentiation. You need to position your Continue Reading →