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 Iordanis Boutsioulis, B.S., M.B.A.  

Mob: 0044 7733452170

Founder at ibbds, Business Developer, Marketing Strategist & Consultant



Dynamic entrepreneurial executive with significant experience in digital marketing management, business development, advertising and business consulting, having a history of transforming the vision of diverse businesses into high-impact, lucrative, competitive solutions in fiercely aggressive domestic and global industries.


  • Create continuous growth through repetitive overachievements of marketing objectives, sales targets, advertising, and business goals.


  • Drive seamless project turnarounds, leveraging expertise gained through the delivery of +950 highly successful


  • Determine the optimal approach to capture the attention and intrigue of key audiences, spearheading strategic analysis, planning, and programmes.


Business & Market Share Development

Marketing Management


Digital Marketing

Inbound Marketing

Content Marketing Strategy & Tactics

Social Media Marketing, Advertising, & Management




Email Marketing

A/B Testing

Video Marketing

Mobile Marketing

Lead Generation, Capturing & Nurturing



CMS (WordPress)


Marketing Automation (HubSpot, Hootsuite, SEMruch, Mailchimp, Trello, Slack, Sniply, Canva, Affinity 2, ChatGPT)

Google Analytics

Data Analysis

Product & Service Development

Marketing & Advertising Campaigns


Competitive Market Analysis  

Management Consulting

Startups & SME’s

Strategic Analysis & Planning

Creative Concept Development

Account & Project Management

Client Service


Agency Management



Consultative Selling

Client Acquisition & Retention

Strong Relationship Building

C-Level Presentations

Team Building




Profit Generator

Growth Hacking

Professional Experience


London, United Kingdom

2014 – Present

Founder, Business Developer, Marketing Strategist & Consultant

Established ibbds iordanis boutsioulis business development solutions with a mission to offer effective business development solutions (digital marketing, branding, management, sales, advertising, communication, social media) to Startups and SMEs.


  • SEO Certified by HubSpot Academy – SEO Certification by HubSpot Academy, Certified: Apr 14, 2022
  • Digital Marketing Certified by HubSpot Academy – Digital Marketing Certification by HubSpot Academy, Certified: Apr 6, 2022
  • Email Marketing Certification by HubSpot Academy, Jan 27, 2021
  • Inbound Marketing Certification by HubSpot Academy, Jan 5, 2021
  • Content Marketing Certification by HubSpot Academy, Nov 18, 2020
  • Social Marketing Certification by Hootsuite Academy, Apr 19, 2018
  • Managing and developing the overall business, digital marketing, automation platforms/tools (HubSpot, Hootsuite, Mailchimp, Trello, Slack, Sniply, Canva, Adobe Photoshop, Google Calendar, LumaFusion), website, SEM, PPC, SEO, content, blog, concept & creative, advertising, email campaigns, videos, mobile, and social media.
  • Created entirely from scratch the brand, the web development (WordPress) and the content of, including the blog, the e-newsletters, and all the relevant social media.
  • Writing & producing strategically premium content, based on buyer personas, across all stages of the customer journey (posts/articles, infographics, videos, e-newsletters, eBooks, guides, case studies etc.) offering business development solutions to Startups and SMEs generating high-quality leads.


Wivelsfield, West Sussex, United Kingdom


Marketing Team Manager

Led and managed the marketing department of the company/digital marketing agency (including three direct reports/marketing team members), four direct accounts, and another thirteen accounts as a team leader, providing 360o marketing tactics (content marketing, SEO, blogging, WordPress web pages, email campaigns, google ads/PPC campaigns, writing and designing social media posts and scheduling), monthly reports, and quarterly marketing plans.


London, United Kingdom

2011 – 2013

Business Development Manager

2012 – 2013


Managed all business development activities of the company (in the market of designing, planning, and constructing Loft Conversions and Extensions in London), concentrated on sales and marketing.


  • Increased revenue by providing new business/deals with an average value of £130,000 per month.
  • Generated a new business development plan for the company.
  • Proposed a complete content marketing and social media strategy for further growth of the business.
  • Developed, organized, coordinated, recorded and edited all the material for a series of sales training sessions that upgraded the quality and effectiveness of the sales department.
  • Devised and implemented a new sales reporting system that increased the overall sales performance.
  • Introduced a plan for the unification of two departments (pre-build and build) into a new project management department in order to increase efficiency and quality of customer service.
  • Designed and delivered a new interactive and hyperlinked workflow chart with all the processes, tasks, rules, checkpoints and touch points, achieving better knowledge management, productivity, and effectiveness.

Business Development Consultant


Consulted the company providing significant solutions and proposals for the development of the business in management, operations, marketing, internal and external communication.


  • Created, coordinated and delivered a Business Plan for a new venture of the company.
  • Formulated and introduced successfully KPIs for all the departments.
  • Established and performed tailor-made training sessions for all the managers of the company, including organizational behavior, CRM and marketing of services.
  • Initiated new client satisfaction surveys in 3 stages of the project management process, resulting in valuable customer feedback, better overall communication, and improved response rates.
  • Helped the marketing department to develop new ideas, tactics, and solutions.


Athens, Greece

2006 – 2011

Founder & Managing Director

Oversaw and directed all aspects of the company/advertising agency providing clients in diverse industries with strategic and tactical communication, marketing, advertising, branding, design, packaging, digital and printing solutions; included domestic and global pharmaceutical, cosmetic, healthcare, retail, FMCG, wholesale, stationary, medical, law, professional training, and construction industries. Formulated and executed business establishment and development plans. Managed all aspects of offline and online/digital marketing, website, social media, SEO, sales, client relations, account and project management, creative department, production, finance, HR and supplier relationships.


  • Pioneered and grew widely successful company/advertising agency specialising in communication, marketing, advertising, branding, design, packaging, digital and printing solutions.
  • Achieved and sustained profitability from the 1st month of operation throughout 6-year tenure.
  • Cultivated high-profile client bases including prestigious multinational clients and leading companies such as Leo Pharmaceutical Products Hellas Ltd., Forever Living Products Hellas Ltd., Intermoda SA, Adelco SA, Primus SA, Praxilla SA, and Eris Pharmaceuticals Australia Pty Ltd.
  • Drove continuous turnover with new and existing clients, developing robust networks and referrals.


Athens, Greece

2001 – 2006

Co-Founder, General Manager & Partner (50%)

Supervised and led all aspects of daily business operations including strategic and tactical business development, marketing, budgeting, reporting, sales, talent recruitment and management. Identified and cultivated relationships with clients and suppliers. Designed and drove the development of innovative concepts and ideas. Oversaw advertising campaigns for clients, creative, printing and production processes. Managed all aspects of account and project lifecycles.


  • Co-created and built highly successful start-up advertising consultancy from ground-up.
  • Led start-up to achieve 4 consecutive years of profitability, building and retaining loyal customer and referral networks.
  • Increased turnover and services offered year-over-year by 43%, 31%, 23%, and 14% between 2003 and 2006, respectively.


Athens, Greece

2000 – 2001

Account Manager

Prospected and developed relationships with new and existing clients in diverse industries. Designed, proposed, and delivered creative concepts and projects. 


  • Developed high-quality custom advertising solutions for clients in diverse industries, effectively analysing business needs, market, and competing trends.
  • Established new business opportunities outside existing accounts.


Athens, Greece


Product Manager


  • Designed and executed strategic and tactical marketing plans, budgets and associated advertising campaigns for all brands within stationary company.
  • Controlled the entire product life cycle of brands included Zebra, Jovi, Noki, Norex, Eagle, and Databank.


Athens, Greece

1999 – 2000

Marketing & Sales Coordinator


  • Devised, planned, launched, and managed all aspects of marketing, advertising, and sales activities for stationary products company; included customer acquisition and retention plans.
  • Grew turnover in business-to-business (B2B) market by 20%.
  • Improved turnover in business-to-consumer (B2C) market by 40%.


Athens, Greece

1998 – 1999

Major Accounts Advertising Consultant

1998 – 1999


  • Managed and continually grew sales with ~200 major B2B accounts throughout Greece for company specialising in telecommunications and information services.
  • Participated in elite programme, “Major Accounts Advertising Consultant Selling Skills.”


Advertising Consultant



  • Developed and managed B2B client relationships and accounts throughout assigned territory.
  • Outperformance sales goals 2 times in 2 different territories, achieving double revenue objectives.
  • Promoted rapidly in 1st 8 months to Major Accounts Advertising Consultant, continually exceeding sales, revenue, and performance objectives.

Education & Academic Honours

Master of Business Administration with Distinction: Marketing Concentration

The American College of Greece, 2010


Bachelor of Science in Business Administration: Marketing Major

The American College of Greece, 1998


Awarded 2nd Place for “Best Business Plan” in a graduate course on Entrepreneurship


Former President & Treasurer of The Deree College Ambassadors

(The American College of Greece – Certificate of Honour)

Certifications & Awards

SEO Certified – SEO Certification by HubSpot Academy,
Certified: Apr 14, 2022

Digital Marketing Certified – Digital Marketing Certification by HubSpot Academy,
Certified: Apr 6, 2022

Email Marketing Certified – Email Marketing Certification by HubSpot Academy,
Certified: Jan 27, 2021

Inbound Marketing Certified – Inbound Marketing Certification by HubSpot Academy,
Certified: Jan 5, 2021

Content Marketing Certified – Content Marketing Certification by HubSpot Academy,
Certified: Nov 18, 2020

Social Marketing Certified Professional – Social Marketing Certification by Hootsuite Academy,
Certified: Apr 19, 2018

Major Accounts Advertising Consultant Selling Skills (Certificate of training)

Advertising Consultant Selling Skills (Certificate of training)

Certificate of Seminars in Computer Information Systems (400 hours)

Computer Skills

Microsoft 365 (Word, PowerPoint, Excel, OneNote, Access, Outlook, Microsoft Teams, Skype), Google Workspace, Zoom, Adobe Photoshop, WordPress, Steinberg Cubase Pro 12 & Cubasis 3, Keynote, Google Analytics, HubSpot, Hootsuite, SEMrush, Sked Social, Mailchimp, Campaign Monitor, ClickUp, Trello, Slack, Sniply, Canva, Affinity 2, Procreate, LumaFusion, ChatGPT, Windows Movie Maker, Blogging, Operating Systems (Windows and macOS), Social Media (Facebook, YouTube, Instagram, Twitter, LinkedIn, Pinterest, Vimeo, Tumblr, SlideShare, TikTok)

Language Skills

Greek (Native)
English (Full Professional Proficiency)
French (Elementary Proficiency)


Activities & Interests

Composing, Improvising, Playing & Producing Music & Music Videos (Home Recording Studio).

Recently, I finished my 4th record and my 1st music movie (machinima), called “Virtual Reality”, which I wrote, directed, produced, edited, and also composed the music (18 videos-parts-tracks).

You can find it here:

Created Personal Music Website: (Posting my Music Videos/Tracks/Records, Managing and Developing the Website and all the Relevant Social Media), Piano, Keyboards, Astronomy (Stargazing with Meade LX90 10” Telescope), Astrophotography, Cycling, Swimming, Blogging, Reading, Basketball, Chess, Movies, Theatre, Travelling (Egypt, Italy, France, Austria, Germany, Switzerland, Belgium, Monaco, Ireland, Holland, Czech Republic, Spain, Greece, United Kingdom)

Learn even more about me

Find further info

SEO Certification

Digital Marketing Certification

Email Marketing Certification

Inbound Marketing Certification

Content Marketing Certification

Social Media Marketing Certified Professional by Hootsuite Academy

Social Media Marketing Certification

Let me help you grow your business

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