Is Ello the End of Social Media as We Know Them?
What Start-Ups and SME’s can learn from this new social network? What’s all the buzz about Ello? Is this the anti-Facebook? It is a new social network that is growing very fast (30,000 new users per hour) with different values. Ello has a strong ideology that is...
What Strat-Ups & SME’s Need Most – Differentiation
Many times, when you run a Start-Up or a Small/Medium Enterprise, you are wondering what your business really needs in order to confront the competition and grow. You are asking yourself questions like: Do I need to invest more? Do I need more innovation? Do I need to...
10 Most Important Social Media For Businesses Infographic
Marketing Plan Infographic
Do you need a marketing plan?
Many Start-Ups and SME"s do not have a complete Marketing Plan, either because there is not available the knowledge to contact a professional one or the clear mind to create it or even sometimes they consider the whole process a waste of time. The reality is...
Is your profitability enough?
The majority of Start-Ups and SME’s have this question. How can you really know if your profitability is enough? Well, let’s start from the beginning. What is profitability? Definition: Profitability is the amount of money that remains after you deduct from the...
Why KPI’s are so important?
Can you run effectively and efficiently a business without KPI’s (Key Performance Indicators)? In other words, can you evaluate if you perform according to your best abilities as a business without them? The answer is probably no. That is why they are so important....
The first 7 things you have to do when you start a business!
Supposedly you have done your research and you have a very strong intuition and vision about this. In addition, you have the necessary capital to invest and to get paid for a period of 6 months to a year in order to survive and pay the bills. Moreover, you have the...
What is Business Development?
In every company we often use these two words, Business Development, but what is business development? The majority of business owners and managers will say that it is all about sales. “If we have 20% more sales this year we have developed our business”. Some will say...
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