Is Marketing And Sales Funnel Still Useful?

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The Marketing and Sales Funnel is a well-known visual representation of the steps needed in order for businesses to market and sell their products and services. Looking at the Marketing and Sales Funnel Infographic we can see a graphical illustration of the concept. However, today in a world full of information, we observe that many times customers do not follow the traditional order of the steps described in this concept, making businesses to question the usage of it. Well, it is true that in our days the Marketing and Sales Funnel is not anymore an accurate model to describe the process with the correct order. Yesterday, I read in LinkedIn Continue Reading →

Is Ello the End of Social Media as We Know Them?

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What Start-Ups and SME’s can learn from this new social network? What’s all the buzz about Ello?  Is this the anti-Facebook? It is a new social network that is growing very fast (30,000 new users per hour) with different values.  Ello has a strong ideology that is expressed through their manifesto that follows: “Your social network is owned by advertisers. Every post you share, every friend you make and every link you follow is tracked, recorded and converted into data. Advertisers buy your data so they can show you more ads. You are the product that’s bought and sold. We believe there is a better way. We believe in audacity. Continue Reading →